What Is The Average Open Rate For Email Marketing?

What are the two types of email marketing?

9 Types Of Email Marketing You Should Be SendingWelcome Emails.

Initial contact with prospects typically finds them unready to do business.

Email Newsletters.

Dedicated Emails.

Lead Nurturing Emails.

Sponsorship Emails.

Transactional Emails.

Re-Engagement Emails.

Brand Story Emails.More items…•Dec 22, 2020.

Does email marketing really work?

Email marketing is up to 40 times more effective than social media, according to a study done by McKinsey & Company. The same study also shows that the buying process happens 3 times faster than in social media. … According to the Fourth Source website, 92% of internet users have at least one email account.

What is a good open rate for email 2019?

20.94%What Is a Good Open Rate for Email? A good email open rate meets the average, which is 20.94%. The results for your organization, however, will be dependent on the health of your list, the quality of your subject line, and the average benchmark for your industry.

Are email open rates declining?

Until 2019, that is. Between 2015 to 2018, the average open rate for email was steady – hovering at 24% globally. However, in 2020, the average open rate dropped to 21.3% (a slight decrease compared to 2019).

What is a click-to-open rate?

The click-to-open rate (CTOR) compares the number of unique clicks to unique opens. This number indicates how effective the email message, design, and content performed, and whether it created enough interest in the recipient to take action.

What is an average open rate?

An average open rate is a measure of how many email recipients open an email as compared to the total number of emails delivered within a campaign. You can typically access this metric through reporting features with your email service provider.

Is email marketing still effective?

Email marketing has been around for a long time. It’s evolved and changed, but it’s managed to remain effective and even grow in popularity over the years. Email marketing is more popular than ever. Even if you’re a marketer for a small or developing business, you should learn how email can help you.

How is open rate calculated?

Open rate = (total unique opens ÷ total recipients) x 100 Divide the number of opens by the number of total recipients and multiply the outcome by 100. Bear in mind that you need the unique opens only. If a recipient opened the same email twice or more, they only count as one unique open.

What is a good email bounce rate?

2%In general, 2% or less is accepted as a good email bounce rate benchmark. So, if you send 100 emails and have 2 or fewer bounces, you’re good. If your bounce rate is above 2%, then you should take some action to improve it.

What is a realistic conversion rate?

But what is a good conversion rate? … Across industries, the average landing page conversion rate was 2.35%, yet the top 25% are converting at 5.31% or higher. Ideally, you want to break into the top 10% — these are the landing pages with conversion rates of 11.45% or higher.

What is open rate in email marketing?

Email open rate is the percentage of subscribers who open a specific email out of your total number of subscribers. Many people look to their email open rate to determine how successful their email marketing strategy is and, while email open rate is important, no one metric should determine your strategy.

What is a good conversion rate for email marketing?

Average Email Conversion Rates (CR) Statistics Over Time The average conversion rate peaked in 2018 at 18.49%. While 2019 and 2020 had significant pullback, it is still a respectable 15.11% conversion in 2020.

What is the difference between open rate and click to open rate?

The open rate measures the percentage of recipients who opened your email, which helps you gauge the performance of your subject line and preview. Your clickthrough rate (CTR) measures the percentage of recipients who clicked on the links in your email against the total number of subscribers who received the email.

What is a good unique open rate?

Nailing down an average open rate is somewhat difficult because it can vary from industry to industry. However, the average open rate usually hovers between 15% and 25%. The open rate is calculated by dividing the number of unique opens by the number of bounced emails minus the number of bounced emails.

What is a good unique click rate?

But if you just need somewhere to begin, there are general benchmarks that can be a useful starting point: average unique open rates in the 10-20% range and unique click rates in the 5-10% range are normal for traditional marketing messages.